Many people make certain errors when launching themselves into the world of the internet. Below are just 5 of the most common.
1. Assuming Your Customers Behave Like You
Just because you go to the blogosphere before you buy any products or services doesn't mean that your target audience does. Conversely, you might be a 70-year-old dentist, and you think the Internet is just a fad. You need to think the way customers think and figure how they find businesses. No matter what your mom told you, in this case, don't be yourself.
2. Not Knowing Your Limits
You can create your own Web site, do search engine optimization (SEO), and run your own pay-per-click (PPC) campaigns, but to do these things right, you need to spend an appropriate amount of time on them. That means that the five minutes you spend monthly on your PPC campaign may not be enough. You're wasting money that could just as well go to pay someone to take care of your local online advertising for you. Think hard about whether you'll make an ongoing commitment to optimizing your advertising campaigns. If not, maybe the best thing to do is go with the pros.
3. Assuming Web Site Aesthetics Equals Web Site Success
You may think all the frames, flash, and images you've put on your Web site look great. Unfortunately, that great stuff is all but invisible to the search engines. Search engines want only the facts. Not only that, they can't see the pretty pictures. So if your site is one big image, no search engine points for you.
4. Creating a Web Site That No One Visits
If you build it, they will come, right? Wrong. Just because you have a Web site doesn't mean anyone will go there. To get people to your site, you need to drive traffic -- whether that means using SEO, PPC, e-mails, banners or other tools. Give people a road and put them on a bus; then they will come.
5. Making It Difficult for Potential Customers to Contact You
You'd be surprised how many local business Web sites we see that don't even show the phone number. Or the contact information is buried deep down the Contact Us page. Your phone number (or however you want your potential customers to contact you) needs to be large and in charge on your Web site. Throw an easy-to-fill-out form on your page, too. That way potential customers who don't want to call still have a way to contact you.
There are many more things that we see, but these are the most prominent. If you don't have the time (or energy) to develop this kind of website then give us a call!
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