In my business networking group BNI, I have been bring in the point that social networking sites are the future of search engine rankings and everyone should get involved before they are left behind. BUT HOW? Yeah, this is good information, but how is it accomplished? It involves a little work every day, not just creating some static content and forgetting about it.
The biggest advise that I can give… Participation is required, and not only that, it will be what gets you noticed. Sure it may seem like a pain at first and that you won’t get there in a day, but the longer you participate and become an active member in the groups that you participate in the better you will be. This is the same idea as a group in the “real world”, just like my BNI group. If I am not there for an extended period of time no one will know me and more than that the membership committee will inform me that my spot has been opened for another professional in my line of work.
The next thing that I want to stress is don’t be a pest! Link spamming, asking a million questions, retweeting everything you see, etc is a sure fire way to get ignored. Everyone is busy, most (like you) probably have only a short time to devote to catching up on things and answering the few questions that they can then it is back to the rat race! You don’t need to comment on every item that you see, choose a few a day and take the time to really apply yourself. One liners and pointless “you’re dumb” replies will get you ignored real quickly.
Overall think of social media as another business networking group that needs your time and energy to be effective. All the rules apply in a physical group as a digital one. Flaming is looked down on, foul or profane language is not advised, and in most cases dominating conversation is a no-no too. If you wouldn’t do it in your physical group, why would you do it in a digital one?
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