6. Would you go to a sporting goods shop looking for groceries? What about the grocery store to find that outfit for your big date? NO! Then why do websites try to sell everything under the sun? That being said, you can sell a lot of products, but the more products the harder it will be to maintain navigation and speed.
This is why we need focus when designing a website. Each product should have its own page devoted to it focusing on its attributes. It is also a good idea to cross promote using things like “others have also purchased…” or “these accessories would increase functionality…” and list the products. Be careful to not bombard potential customers with meaningless ads, but subtly suggest they buy more.
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