3. Jumping off of #2, a site need simple navigation. Gone are the days of the flashy splash page that forced a user to wait and view a video or ad before your page loads. The more time it takes a user to find the information that they want the higher their bounce rate goes. That said the navigation should be intuitive not just a list of everything that you do on a separate link. Group like products or use expanding menus to allow users to easily find what they are looking for. If a user/customer is anything like me they will bounce in less than 10 seconds if they can’t find what they want easily.
I you would like to see examples of our work and clear navigation go to http://nextstepcomputers.net/portfolio.php.
4. Do you know who you are selling to? The typical response is “EVERYONE!”, this is just flat wrong! If you are looking to sell to everyone you have no focus or target market. Sure you may get some people if you toss out a big enough net, but that too shall pass. In web design you need to know who you are selling to sometimes more than in a brick and mortar store. If you plan on selling to teens/young adults your site can be more colorful and vibrant with lots going on. On the other hand if you are going b2b (Business to Business) your site should be clean and formal with lots of straight edges and compartmentalized. If you get this wrong you turn away your target. You can try for a happy medium, but you will lose in the end.
As a business, Next Step Computers targets b2b relationships that need web design and hosting. Our target audience is 30-50 year-old small business owners that need to “Take the next step” to the internet. We offer packages that compartmentalize the information that we need to get across and use a basic color scheme to cater to the business world.
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